NFLPA Certified Agent | COO, Upper Edge Sports

Joe Sanfilippo

Joe helps NFL and college athletes land better marketing and NIL deals, negotiate stronger contracts, and build careers that last well beyond their playing days.

$40M+

Marketing and NIL deals negotiated

1,000

College and pro coaching and front office contacts

NFLPA

Certified contract advisor

Undrafted

Executive producer of the Chris Hogan docuseries

About Joe

Joe Sanfilippo is the Chief Operating Officer of Upper Edge Sports and an NFLPA certified agent. He runs the day to day business of the agency and works directly with NFL and college athletes on marketing, NIL, contracts, and long term career planning. His client list has included Chris Hogan, Brock Hoffman, Tom Kennedy, and Caden Barnett.

Joe has negotiated more than $40 million in marketing and NIL deals, and he brings a big brand playbook to every one of them. As VP of Growth and Partnerships at Today’s Business, a full service digital marketing agency, he built an NFL athlete campaign that earned an NFL Innovation Award and won gold for a brand partnership that beat out names like Anthropologie and Condé Nast. He has been named one of the Top 30 Partnership Marketing Change Makers in the US and one of New Jersey’s top marketing professionals under 40. Joe knows exactly how brands set budgets and measure partnerships, and he uses that to get athletes bigger deals and better terms.

Joe has built relationships with nearly 1,000 college and pro coaches and front office staff, which helps clients through the draft process, free agency, and the transfer portal. He was an executive producer of the Undrafted docuseries with The Lacrosse Network starring Chris Hogan, an early investor in the Premier Lacrosse League, and co-founder of Undrafted Ventures.

Inside Upper Edge he is known as the team’s “Swiss Army knife.” He helps clients picture their long term goals, builds the plan to get there, and keeps everyone focused on what matters most.

At a Glance

NFLPA Certified Agent
COO, Upper Edge Sports
VP of Growth and Partnerships, Today's Business
Executive Producer, Undrafted docuseries
Early investor, Premier Lacrosse League
Co-founder, Undrafted Ventures

Follow Joe

How Joe Helps Athletes

One point of contact for the business side of your career, on and off the field.

Marketing and NIL Deals

Sourcing and negotiating brand partnerships, endorsements, and NIL deals that pay what you are worth, with terms that protect you.

Contract Negotiation

Careful review and negotiation of playing and marketing contracts so nothing gets missed in the fine print.

Transfer Portal and Career Moves

Guidance through the transfer portal, the draft process, and free agency, backed by nearly 1,000 coaching and front office relationships.

Brand and Digital Strategy

Building your personal brand and social presence so brands come to you, using the same playbook Joe runs for companies.

What Clients Say

"When it comes to negotiating marketing deals, Joe is him. He always knows exactly how to communicate with brands to maximize my deals and make sure the terms are on point."

Brock Hoffman

Pittsburgh Steelers, O-Line

"Joe is the man! He helps me on and off the field with whatever I need. He goes above and beyond to make my life easier."

Caden Barnett

Chicago Bears, O-Line

"Joe helped guide me through the transfer portal process to find the right place for me where I could get on the field and also helped me land a very nice NIL deal. He is a guy who can help maximize your career!"